Baozun Sets IPO Terms: 11mn Shares at $12 – $14 Per Share

Baozun Inc. filed an amended registration with the SEC for an IPO of its Common Stock last night.  The company plans to sell 11m shares and sees an offering price of $12 – $14 per share.  Baozun will list on the Nasdaq under the symbol “BZUN.”

Triton Research published a 59-page report on Baozun Inc. containing a bottom-up financial model, product analysis, business model analysis, bull vs. bear case scenarios, comparative analyses, questions for management, historical capitalizations, historical valuations, and more.  For pricing information please contact Kaylan Tildsley at (212) 804-6151.

Triton Research Company Score (avg. 6.54): 6.39 – UNDER REVIEW

Company Description: Helps foreign brand manufacturers sell their goods to consumers in China. It does this as an exclusive retailer, taking inventory risk and selling through wholly owned channels that are official brand stores and as a services provider agent running their Chinese retail operations selling product through customers online stores and official marketplace stores such as Tmall,, Weixin, and Amazon.

Competitive Set: PFSweb, Speed Commerce, Arvato, Transcosmo, Web2Asia, Lili&Beauty, Oriental Logistic