Flurry Bought by Yahoo

Flurry, a San Francisco-based mobile ads and analytics company, was purchased by Yahoo on July 21, 2014.  The companies did not disclose financial details but reports have cited a purchase price of $200m.  This acquisition marks Yahoo’s boldest push yet into mobile advertising, a $32.7b market dominated by Google Inc. and Facebook Inc.

Flurry, which was founded in 2005, creates tools to help marketers determine which of their mobile ads work the best with iPhone and Android users. To date Flurry has raised $62.5m from investors, including First Round Capital, InterWest Partners, Draper Fisher Jurvetson and Borealis Ventures.

Flurry is a member of the Triton Research IPO Watchlist, a continuously updating database of companies we expect to either IPO or be acquired.  The current IPO Watchlist is comprised of 105 companies organized by the following investment themes: Big Data, Cloud, Publishing, Hardware, Local, Social, Mobile, and Commerce.

Source: http://online.wsj.com/articles/yahoo-to-pay-more-than-200-million-to-acquire-flurry-1405976766