Posted on Jun 18, 2015 in Press
Fit, fun, flirty, and female — the “Tory Burch for Fitbit” bracelet targets women who are yogis by day and glitzy fashionistas by night.
Yet Fitbit Inc., maker of the fitness trackers inside the bracelet, debuts Thursday without a single woman on its board.
Male-only leadership at technology companies has long been a focus of critique — Facebook Inc. and Twitter Inc. both drew flak for the same reason. For Fitbit, though, the disparity is made more glaring by the fact that market research indicates over two thirds of its customers are women.
“It’s interesting the company has done so well with female customers so far,” said Kaylan Tildsley, a partner at Triton Research LLC. “We shall see if they can perpetuate this boys club as a public company.”
Read full article at bloomberg.com
