Etsy — the company best known for selling handmade goods — is going public. The financial media is having a lot of fun with this IPO, even mocking it as “artisanal.” But it’s actually serious business. The company has grown steadily and is considered one of the more promising recent IPO
“One of the things that we really like about Etsy – we have a very high score on this company – is that the intrinsic model that they use is a very attractive model financially.” Rett Wallace with Triton Research analyzes private companies. And by intrinsic model, he means Etsy doesn’t have to buy products like a traditional retailer. The website is a platform that connects vendors and customers without requiring Etsy to hold onto inventory that could lose value or collect dust.
