The pundits can talk up Twitter all they like, but the social messenging service and its bankers are determined to avoid pulling a Facebook.
“They’ve obviously been out talking to the market and they want to make sure this deal clears,” says Triton Research CEO Rett Wallace. “They also might want to leave themselves room to raise the price over the course of the roadshow.”
The goal for Twitter, he says, is “Goldilocks pricing” — low enough to ensure strong demand but high enough that it doesn’t forfeit too much of the expected gains to investors.
