Etsy’s initial public offering is about to question Wall Street’s conscience: Will investors embrace a company that wants to do good while it does well?
“It’s like a beautiful test in a way to see if it’s possible to have a mission beyond money,” said Rett Wallace, chief executive officer of Triton Research. “You see these situations all the time where even when management is doing their best to take every penny off the table—regardless of what it does to the widows and orphans—you often see fund managers saying, ‘You’re not doing enough to make money.'”
